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All About the SWAG

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With preparations underway 24/7 at the Nokia Theater, Hollywood takes time to enjoy gifts and food in the days leading up to the 60th Primetime Emmy Awards to be broadcast this Sunday, tomorrow, on ABC.

Everyone loves freebies and this year they are in no short supply!

To make us all jealous….

Melanie Segal’s Celebrity Emmy House in West Hollywood offered products such as blow dryers, blue-tooth headsets, shoes, and sunglasses. Celebrities browsing the gifts included Rachel Leigh Cook, Dancing With the Stars contestant Maurice Green and stars from High School Musical, and they kept stressing how “blessed” they are to be among those priveleged to receive free stuff from companies and designers.

You got that right!

Another perk that celebrities get to enjoy as part of the Emmy preparty is fine meals and fine drinking at exclusive dinners.

One dinner is so exclusive, in fact, that men aren’t even allowed!

The event is actually an opportunity for the ladies to come together and talk in a no-pressure situation. Of which award-winning Sandra Oh from Grey’s Anatomy said, “These are your homies,” adding that all the dinners are a nice opportunity for people to get to know each other off the Emmy circus scene.

Indeed, as Sunday draws closer, the red carpet is more of a large tented event rather than a strolling walkway. For the first time the Emmys will take place at the new Nokia Theater and the entire space between the theater and the Staples Center will serve as a platform for interviews and photo ops.

Hope no one gets lost!

Even the parking garage and roof will be included in the Emmys, making this 60th presentation one of the biggest yet.

When asked if wife and Emmy co-host Heidi Klum was nervous, Seal said, “She’s really excited.”

We are too!

Good luck!

[Image via WENN.]

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Sep 20, 2008 11:04am PDT

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